Project .002 | A Family Legacy

40 Years in the Making — A Hat That Tells Our Story.

This year, Wendell Alexander Realty celebrates 40 years of business — four decades of handshakes, hard work, and hometown roots. And to mark the occasion, we’re releasing something that carries the weight of our history while looking boldly toward the road ahead: a limited-run, vintage-inspired patch rope hat.

This isn’t just another cap. It’s a tribute. A nod to the past with its classic rope style and old-school patch, and a promise to the future with modern color palettes and clean, thoughtful design elements. At the heart of the patch is a hand-drawn tree — a symbol of strength, resilience, and the deep roots we’ve planted here. It pays homage to the towering 100-year-old oak that stands on Willow Stump Farms, a living witness to generations, High winds, tornadoes, and time itself.

Etched above it, our slogan reads: “These Roots Run Deep.” More than just words, it’s a reflection of the legacy we’ve built and the unshakable bond we share with this community.

Every detail was sourced in-house, from the concept of the patch to the cut of the rope. And in the spirit of doing things the right way — the way we’ve built our business for 40 years — we partnered with a local seamstress to hand-stitch every patch, one at a time. Slow, steady, and with care.

This hat is a small symbol of everything we stand for: heritage, craftsmanship, and a relentless commitment to the people and places that made us. It’s more than fabric and thread — it’s a story you can wear.

Limited in number, but infinite in meaning.